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10
RULES FOR ENSURING EFFICIENT TRANSACTIONS |
- Transaction
- Consultation
- Strategy
- Attitude
- Independence
- Internacional
- Creativity
- Efficiency
- Permanent
- Contact
1. Look for a law firm that suits you.
More
and more mega law firms - particularly those from the Anglo-American
world - are trying to control the global market for corporate transactions
by acquiring national law firms. However, as these mergers get bigger,
they become more commercialised and are run as enterprises themselves.
Revenue becomes more important than client relationships.
What
matters to you is not sheer size, but a firm that is best qualified
to handle every stage of your transaction. This is where a law firm's
independence, flexibility and its network of contacts prove their
worth. The only way to ensure intelligent and efficient transaction
management is by choosing a law firm that not only implements your
project as simply as possible and ensures that it is legally watertight,
but also structures it intelligently from a tax perspective.
2.
Do not only use your head when choosing a law firm.
It
is really academic whether you and your advisor share the same personality
traits, or whether he complements you, although prudence and a conscientious
approach are always a must. Negotiating skills and tactics are equally
essential, not only when drawing up contracts but also in the courtroom.
The truly decisive point, though, is whether your advisor understands
your values and your motives, whether he can grasp your business
goals and make them his own without straining credibility. If you
are talking to a law firm that shares a common set of values while
at the same time being managed by independent personalities, you
are on the right track. Because in such a firm you'll find the advisor
you most relate to - a lawyer who deserves your trust.
When
you talk to a lawyer for the first time, listen to your instincts:
are you happy with him learning the details of your plans and motives
so that he can help you achieve your goals in all stages of the
process, from strategic planning through to implementation?
3.
Only talk to an expert who is also a generalist.
You
are looking for a firm in which lawyers and tax advisors tackle
demanding cases with economic implications. A firm whose advice
is known to help further its clients' business success, and that
is particularly skilled in negotiating and drafting contracts. Alternatively,
you may be looking for an advisor who understands real estate law
and property transactions, or the problems associated with succession.
Nor
should you stop there: expect an understanding of the way business
works, financial and tax expertise and, last but not least: negotiating
skills and experience in developing business strategy, tactics and
psychology. All this means that your "experts" also have
to be generalists - people who keep sight of the big picture throughout
a transaction.
Feel
free to discuss your situation, your point of view and your plans
openly. This is the only way you can find out whether the lawyer
you are talking to can assimilate the details of your business quickly
and, even more importantly, whether he can use them to achieve the
goal behind your transaction.
4.
Insist on distance if you are looking for a close relationship.
Transactions
can never be "business as usual" - particularly for you,
as one of the people in the driving seat. In fact, they are complex
and dynamic processes. You will only be able - or permitted - to
keep a small number of people in the loop at all times. Many phases
of your project entail major risks, not least for you personally.
You will quickly feel lonely if you don't have an advisor who can
lead you safe and sound through your transaction. He is your most
important guide during these crucial phases for you and your company,
because his only duty is to you.
When
do you benefit most from your lawyer? Not when he slavishly adopts
your point of view. Not when he is prepared to help implement your
project unconditionally - even if you want him to. Experience shows
that such an approach is guaranteed to end in tears. And that getting
too close to his clients does not make an advisor any better. In
fact, the more demands an advisor makes of you and the more standards
he sets himself in his work, the more energetic and focused he will
be in managing and implementing your project. Expect your advisor
to visit you, at home and at work. And expect awkward questions.
Protect
yourself, not least from your own vanity. Do not buy yourself a
lawyer. Look to create a partnership with him, and accept the fact
that he will maintain a certain distance from you. Demand the objectivity
that a responsible advisor will offer. This is the best way for
him to protect you and your interests.
5.
Talk to a lawyer who thinks like an entrepreneur
Personal
independence. Charisma. The ability to think like a visionary and
inspire others. True decisiveness, not just mere decision-making
authority. Stamina. The willingness to take risks and accept responsibility.
A good entrepreneur has many qualities. Find out how many of these
are important to your chosen lawyer:
Is
he independent? If he practises in a major law firm, is he one of
the partners? Even if you can answer "yes" to this question,
you are still not quite home and dry. How independent is your advisor
in economic terms within the firm?
When
you meet your advisor, you will soon know how far his business independence
reaches. Does he say things like "I feel responsible for my
clients" or "We see ourselves as self-employed professionals
who can act independently". Statements such as these by an
advisor about himself or his practice reveal the extent to which
he can represent your interests when needed.
6.
If necessary, look for a lawyer who is just as at home on the international
stage.
The
Internet has enabled small and medium-sized regional companies to
operate successfully in international markets. And an increasing
number of transactions cross national borders. Find out whether
your law firm is prepared for such a project.
Can
differences in tax laws be exploited for a transaction? Is it sensible
to relocate your headquarters to a foreign country after acquiring
a company there? Of course, the ability to negotiate successfully
in foreign languages is essential to answer these questions. Feel
free to ask your lawyer if he has done any additional training abroad
and about any partner firms in foreign countries, and demand that
these are chosen for their quality and are known personally to your
advisor.
7.
Expect creativity from your lawyer.
Let
us assume that you have decided on an advisor and that you can expect
him to have an in-depth knowledge of commercial and tax law. Let
us also assume that this advisor rapidly presents you with an outstanding
evaluation of your project. At last, you are getting close to the
central - and most challenging - aspect of an ambitious transaction
lawyer's work. He must now decide whether to offer you a prefabricated,
routine approach or whether to tailor the implementation of your
project exactly to your needs. The narrower the room for manoeuvre
gets, the more valuable the creativity of your lawyer becomes.
If
he can think unconventionally and react fast, he can rapidly turn
an obstacle into an opportunity. If he is courageous, decisive and
positive, he will be able to justify a new solution just as well
as a tried and tested one. If he can look beyond his everyday duties,
he will be capable of one or two surprises. And if, on top of all
this, he has experience of solving a wide variety of problems, you
can be sure that he will come up with innovative, unconventional
solutions.
8.
Don't just look for an optimum result - find out how fast you will
achieve it.
Even
the best negotiations are of little use if the results come too
late and a competitor gets in before you. A whole range of clues
will tell you how fast and effectively a law firm is able to act.
Transparency
is a particularly important aspect when working with a law firm.
From the outset, insist on direct, personal contact with your lawyer,
and make sure that he does not pass you on to someone else or even
hand your project over to one of his employees after your first
meeting. This is the only way to quickly build a relationship that
is based on trust and that will provide the advice you need to succeed.
Only by interacting directly with you can your lawyer develop an
individual solution which is optimally tailored to your interests
and to your specific business, financial and personal circumstances.
This makes sense not only when negotiating a contract, but also
when drawing up a comprehensive set of contracts or a will. You
should therefore make sure that your lawyer has a feel for the unique
aspects of your project.
Your
lawyer must have direct control of your transaction at all times.
If he deploys a team, it should be small and dynamic and in charge
of your project from beginning to end. This means that your lawyer
will be able to judge at all times whether you can still achieve
your goal through negotiations or whether, for example, you will
have to take legal action to assert your rights.
In
short: everything in your law firm should be geared towards making
sure you achieve an optimum result in a short period of time.
9.
Avoid Pyrrhic victories. Insist on a long-term solution.
Demand
that the means your lawyer uses are appropriate. Insist that he
always prefers amicable negotiation to confrontation. A transaction
will only be successful if it is future-proof. And in many cases,
it can only be successful if it results in a win-win situation.
This means that your lawyer must be able to understand the motives
and circumstances of your prospective partner. Once you have chosen
the right lawyer, allow him to help provide the decisive impetus
for a successful transaction.
It
is often better to settle out of court than to take a dispute through
all the instances. However, if you feel that you have no option
but to take legal action, be sure that your law firm has enough
experience of court work to handle your case, so that the outcome
will be in your favour.
Please
bear in mind that fighting a legal action on all fronts is like
fighting a war. It costs money and energy. And even if you win,
you have only won in court. Your joy will be relatively short-lived
if you want - or are obliged - to do business with your opponent
afterwards. Because where there are winners, there are always losers.
And losing a legal action often destroys an opponent's ego. Ask
yourself seriously whether you are interested in an opponent who
could make it difficult or even impossible for you to cooperate
successfully with them after a bitter defeat.
10.
Call this number: +34-965-161606

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